While reading analytic reports on the topic of relationships between customer and vendors, it becomes obvious that future of commerce lies in customized approach to customers' needs and expectations. Global Corp. approach just doesn't work. While there might be a whole list of reasons for that, there is one obvious enough - people like to stay unique, express their individuality. It is the key to make ideas we carry and things we create more valuable.
This trend is actually good for small and middle businesses, as following this demand they can compete with the big guys on their local markets. Guess why? They just know people they sell to, they speak the "same language" on the "same topics". These kind of relationships can keep customers loyal whatever happens, as they are based on giving personal approach the highest value.
This is true for both the moment of purchase and the moment of rewards. So can local businesses keep their personalized approach not only selling, but rewarding people as well? At WaysGo we believe they can! That is why we give business owners an ability to measure the loyalty and importance of each specific client and create reward campaigns based on this information. Different types of rewards can be given to first-time visitors, loyal customers and specific groups of clients, like friends of existing clients or auditories of local experts.
This type of personalized approach to reward clients for every visit, every purchase and every recommendation is the key to keep your old clients loyal and make your place interesting for the new-commers.